DREWandDAN in the Morning

Latest EP 012

Making a Press Kit

Claude’s hang-up, Nvidia / Hugging Face news, Press Kits in depth, building with Kickstart or Claude, when to send, and clipping campaigns. Vitamin B2 - Riboflavin!

Show notes
Show artwork: Drew and Dan at their microphones in front of a sunrise, with an apple pie and a coffee mug on the desk.

Rundown 11 segments

  1. 00:00 Welcome!
  2. 00:10 Riboflavin linked to lower dementia risk
  3. 01:01 Nvidia buys Hugging Face
  4. 02:20 Why you NEED a press kit
  5. 04:16 Mercury Weather's press kit
  6. 06:37 Building with Kickstart and hosting hurdles
  7. 09:06 Building a press kit with Claude
  8. 11:34 People don't browse for apps anymore
  9. 12:31 When to send your press kit
  10. 16:18 Clipping campaigns and influencer marketing
  11. 18:58 Claude can hang up on you

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Earlier episodes

All 12 episodes

  1. Watermarked, banned, and denied

    NYC ditches AI in classrooms, Anthropic quietly watermarks Claude's every word and code it writes, and Dyson wants $499 to let a camera into your mouth. Drew and Dan dig a little to get a better sense of who Apple’s new CEO, John Ternus, really is. (Drew has a list of bugs waiting for him!) Is the Apple Upgrade (lease) program with Klarna a bait-and-switch? The AI boom turned a $5K Mac Studio into an $11K one.

    1:03:57

  2. Dan's glasses (and other things)

    Today we discuss user feedback, Dan's glasses, smart glasses, subscription fatigue, Apple's new hardware leasing program, Swift Dictionary key surprises and the challenges of the Apple TV remote feature on iPhone. Plus tips for crafting a great Press Kit for your app.

    41:03

  3. App Intents and 737 Hacks

    How Dan is implementing App Intents and App Entities in The Midst iOS app, integration of Siri AI features for iOS 27, plus a coin-sized device that can hack a Boeing 737

    38:01

  4. Shipping Relay Team Finder, OpenAI hacks Hugging Face, Agent Smith safety harness

    Dan ships Relay Team Finder, OpenAI’s hacks Hugging Face, Drew's open source Agent Smith structured agent safety harness, and how to price your app.

    37:34

  5. The Cost of Our Tools: How much is too much?

    When a useful tool asks for too much? Drew and Dan trace the new reality of AI identity verification, age-verification laws, anonymity, who you'd trust to hold your ID, and Drew's saga of getting flagged and verified. PLUS: The best way to localize your app into 35+ languages.

    46:41

  6. News You Can Use

    "Apps violating guidelines may face removal from the store." Fresh App Store changes, Performance Improvement Plans, Icon Composer 2 tips and gotchas. New Hide My Email problems, group and volume subscriptions, moving subscription handling to your server and loss of App Store Connect's Trends tab.

    41:52

  7. WWDC26 Special Delivery

    Drew and Dan chat about WWDC 2026: Parental controls, Siri improvements, Liquid Glass’ new volume knob, Foundation Models enhancements, MacOS Golden Gate, enhancements to Swift, SwiftUI, Xcode and more. Plus, saying goodbye (to UIDesignRequiresCompatibility and Intel Macs).

    45:08

  8. Data-Nuking Prompt Injection

    Drew and Dan explore how a single line of text in a public repo can ruin your day, what happens when AI coding agents go off the rails near your data, and the thorny questions of AI safety and ethics. Google has bad news for back-button hijackers. Drew shares lessons learned and challenges from making his apps accessible, and the two get into how optimizing for the wrong metric can quietly steer AI somewhere nobody intended.

    24:37

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Your hosts

More about us
Andrew Benson

Andrew Benson

Software engineer — iOS, macOS, Swift, SwiftUI, AI + ML

Builds Mac and iOS apps, keeps a running list of Apple bugs, and wrote Agent Smith, an open-source safety harness for AI coding agents. Live-codes on YouTube.

Dan O'Leary

Dan O'Leary

iOS developer — Swift, SwiftUI, Vapor

Maker of The Midst, a social check-in app, and Relay Team Finder. Writes about server-side Swift at Certainly Swift.

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